Overview

Ronnie Anderson, a cattleman in Ethel, Louisiana requested a logo for his farm, inspired by the farm brand he uses on his cattle. His wife drew a sketch of the logo she would like to see, but I still saw room to explore. I used a condensed san-serif font inspired by farm truck branding and general western ranch style type. The original product was for a hat, but they also wanted a mark that could be used on products moving forward.

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