baton rouge drink & draw
building a community of creatives in the red stick over a glass (or two) of beer.
baton rouge drink & draw promotions
Overview + Challenge
As the host of the Baton Rouge Drink & Draw events, I usually asked a local artist to create promotional artwork. However, I decided to tackle the challenge myself. The objective is to create a graphic to promote the Baton Rouge Drink & Draw event on Wednesday, October 30, 2018, at White Star Market. If an artist had a question or wanted a prompt on what to make, I asked them to think of their interpretation of previously attended Drink & Draw events. So I used that prompt myself and considered the date. This event was the day before Halloween, so I wanted to bring the holiday into the art, but I wanted to bring in the venue too.
Solution
I looked at Google Maps and collaged some screenshots of the venue together as a reference. Sketching out the venue, I looked at what decorations I could add to give it a Halloween theme, so cobwebs, haunted houses, and tombstones came to mind. So I turned the venue into a haunted house, filled with all the elements mentioned, plus some easter eggs like the Drink & Draw flower and the event date. Now that I was satisfied with the artwork, it was time to apply them to social media graphics. Baton Rouge Drink & Draw had a Facebook and Instagram account, so I created a Facebook post, Facebook event header, Instagram post, and Instagram Stories graphics.
