A centennial book isn't a marketing piece. This ## page book is a record of 100 years of Louisiana farmers showing up for their land, their families, and each other. Something a Farm Bureau family puts on the coffee table and picks up again years later, long after the celebration has passed.

The strategic need: create a publication that honored 100 years of institutional history while feeling personal enough to matter to the individual members who lived it.

Every design decision served the story inside. Typography with warmth and weight, layouts that gave the photography room to breathe, a structure that moved through a century without feeling like a timeline. The result was a book built to be kept, not shelved.

Project Credits:
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time of the project launch in June 2022: Graphic Designers Monica Velasquez and Valerie Foman, Writer/Editor Neil Melançon, Photographers include Louisiana Farm Bureau Federation Information Staff, Louisiana Farm Bureau Federation Public Relations Staff, Louisiana Farm Bureau Federation Information & Public Relations Staff, Louisiana Farm Bureau Federation Communications Staff, Adrienne Battistella Photography, American Farm Bureau Federation, Communications Staff, & Layne Photography, Communications Director: Avery Davidson.