Most kids have no idea how food gets to their plate. This book set out to change that — taking Louisiana students inside the farms, fields, and fishing boats that feed the state. It had to be accurate enough to teach and engaging enough that a child actually wanted to read it.

The strategic need: translate the real world of Louisiana agriculture into something a classroom could use and a kid could love.

The work involved traveling to real Louisiana farms, photographing actual operations, and building illustrations that brought those places to life on the page. The result was selected as the official Louisiana Ag Literacy book two years running and earned a Hermes Creative Award. It now lives in classrooms across the state, which means the next generation of Louisiana farmers and food consumers grew up with this book in their hands. That's a long game worth playing.

Project Credits:
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time the project was launched in December 2015: Volunteer Leader/Photographer Sally Ramagos, Photography and Graphic Designer Monica Velasquez, Ag in the Classroom Coordinator Lynda Danos, and Information & Public Relations Director Carey Martin.