This Week in Louisiana Agriculture Rebranding
The original TWILA brand carried the show from a single Monroe station to living rooms across Louisiana and around the world. After three decades, the brand was ready for its next chapter.
This Week in Louisiana Agriculture, or TWILA, has been telling the story of Louisiana farming since 1981, reaching farmers, legislators, and consumers across the state, and has reported from six continents. The show had grown into something remarkable. The brand needed to reflect that.
The strategic need: honor three decades of earned trust while building an identity worthy of where the show had arrived.
The rebrand didn't start from scratch. It started from what TWILA already meant to its audience. Updated typography, a refreshed palette, and a cohesive system built to live across broadcast, print, digital, and merchandise. The result was an ag media brand that finally looked as far-reaching as the stories it was telling.
Project Credits
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time of the project launch in January 2014: Public Relations Director Michael Danna; This Week in Louisiana Agriculture Executive Producer Avery Davidson; Creative Director Monica Velasquez.
