A celebratory logo for a single landmark year — rooted in the brand TWILA had built over four decades, but distinct enough to honor the moment. The 40th anniversary mark had one job: make the milestone feel as significant as the history it represented.

The strategic need: create an identity that celebrates 40 years without overshadowing the brand that earned them.

The mark coexisted with the primary TWILA brand during the anniversary year — on air, in print, and at events. Connected enough to feel like family. Special enough to feel like a milestone. And restrained enough to hand back cleanly when the year was done.

Project Credits
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time of the project launch in October 2021: Communications Director Avery Davidson, TWILA Executive Producer Karl Wiggers, and Graphic Designer Monica Velasquez.