Louisiana Farm Bureau has stood beside farmers and ranchers across the state for a century, through droughts, floods, market crashes, and policy battles. When the centennial arrived, the campaign had to honor that history and energize 145,000 members who don't just belong to Farm Bureau, they believe in it.

The strategic need: build a campaign identity that could carry the weight of 100 years across every touchpoint of a major convention.

The Roaring Twenties theme was the natural anchor, honoring the era in which the Louisiana Farm Bureau was born while giving members something to celebrate together. The brand lived everywhere it needed to: print, environmental, digital, stage design, and live event touchpoints across a multi-day convention in New Orleans. Every piece felt like it belonged to the same moment.

That's what a centennial campaign is — not a logo, but a world you walk into.

Project Credits
All parties involved, unless otherwise noted, were employees of the Louisiana Farm Bureau Federation at the time of the project launch in June 2022: Graphic Designers Monica Velasquez and Valerie Foman, Director Avery Davidson, Convention Committee leaders Tim Payne, Lynda Danos, and Megan Gravois.